The semiotics of the visual message in Mobile Cinema and its impact on the recipient A semiotic study of the mobile phone Movie "delivery" - A Entrega --inmodja-

Abstract

The article focuses on the impact of modern technology, especially smartphones, on the film industry and its development, noting the emergence of "mobile cinema" as a new phenomenon in the world of film production. Thanks to technological development and the spread of smartphones, it has become possible to shoot high-quality films using these devices, which has significantly transformed traditional cinematographic methods. Smartphones contribute to the development of various applications that serve multiple areas such as health, education, and entertainment, and this technology has particularly influenced the film industry. The development of" mobile cinema " began with the advent of films shot using smartphones, especially in the field of documentary films where it is possible to shoot interactive and live scenes recording unexpected events. Over time, the film industry began to seriously adopt the use of smartphones in film production, as mobile film festivals appeared that are dedicated to honoring films shot by phones. These festivals are a platform to celebrate creativity and quality in this field that is still in the development stage, with expectations that it will witness more interest and development in the future. Mobile phones have become an essential part in film dramas, especially in science fiction films, where the phone appears as a tool for revealing the truth or as a way to navigate between dramatic events and situations. The article reviews the development of mobile cinema and its prosperity in recent years, which has led to giving it a special place in the film industry. With the continued use of smartphones in photography and film production, this phenomenon is expected to increase in importance and influence in the future.

Keywords: visual messages, short film, phone, mobile cinema, receiver