Audio-Visual Media and Artificial Inteligence

Abstract

This study examines the positive impact; technical, creative and productive addition. And the negative impact: which is manifested in enabling and facilitating the ability to falsify information in the audiovisual media field. This is based on the systematic approach that allows us to address the issue from several angles, including the technical, productive, creative and ethical aspects. The technical aspect is manifested in highlighting additions in the various stages of audiovisual media production (pre-pre-production, production and post-production), and changes the cost and production approach As for the creative field. Generative AI is expanding beyond the media to enable the ability to falsify facts. This raises concerns about the way in which fake content can be protected now and in the future. This study will include a theoretical aspect, which is manifested in the search for ways that allow the integration of artificial intelligence applications into the audiovisual media production trend. At various stages of audiovisual media production, proposed solutions are being developed to identify ways to protect against false information in light of the spread of artificial intelligence. As for the applied aspect, it includes a set of scientific questionnaire data showing the ability to distinguish young people between 13 and 30 cents for regular videos and videos with artificial intelligence. Of the 167 people, 79.4% do not like watching videos with artificial intelligence. 79.6% do not encourage the idea of using it in the field of cinema, considering it a (distinguished media field). The main reason for not liking videos with artificial intelligence is the phenomenon of the strange valley, as 95.2% were affected by this phenomenon; this is through a feeling of strangeness and discomfort with the presence of an element that delude into reality but are not realistic.