Linguistic Anthropology Between Authenticity and Information Technology

Abstract

       In light of the linguistic transformations occurring in Algerian society, encompassing thought and awareness within the Arabic language and the vibrant human civilization that contributes to the translation of thought, meaning, and knowledge through linguistic richness, the language has undergone several changes and transformations. The primary cause of these is globalization and technology, which have altered the knowledge landscape. This is a recurring issue, sparking debate across various social spheres. It has become increasingly difficult to Arabize these technologies, which affect the very essence of the Arabic language within Algerian human culture. Therefore, we pose the following questions: What are the changes inherent in the language's authenticity in light of modern demands? And what principles should linguistic anthropology be based upon to address the issues of the global information society

Technological globalization? while aiming to build bridges of communication and dialogue between self and other and enrich global cultural discourse, also seeks to obscure cultural specificity and linguistic identity. This identity embodies the plurality, diversity, and intercultural dialogue inherent in each environment's culture and its civilization.

 The current study, employing a descriptive approach and analysing existing research, explores linguistic culture throughout the Arab world, including information technology and linguistic deviations. It also examines the gap between current realities and aspirations in education, ultimately proposing a mechanistic approach to processing the Arabic language.