The effect of electronic advertising on the purchasing decision of the consumer.

Abstract

This research aims to know the effect of electronic advertising on the consumer and his ability to develop new attitudes and trends, especially his ability to build consumer taste and lead him to make a decision to by a service or a commodity. As well as revealing, the cognitive, psychological and behavioral affects that electronic advertisement has on the consumer. In addition, through the results of our research, it was that electronic advertising has a superior ability to promote the services or products of organization. in order to distinguish the methods and tools that it uses over the internet especially with regard to enhancing the quantity and quality of information about goods and services and the permanent presence of this advertisement in this consumer’s environment. The electronic advertising   in this consumer’s environment, the electronic advertising design was attractive and convincing, the greater the impact on the consumer’s purchase decision..