Marketing Information and Digital Technologies The Computerized Book as a Model

Abstract

The conflict between paper and electronic information recalls the conflict that occurred during the transition from manuscript to print. It confirms that the coming era is not the era of the traditional book, but also an era of electronic use for photocopying, reading, reviewing, and memorization The e-book has begun to make inroads and compete strongly as a medium for transmitting human knowledge. With the spread of electronic publishing, what is known as the e-book has emerged. This term can be defined as a text similar to a book but in digital form, ready to be displayed on a computer screen