The importance of media education in fortifying public opinion in Algeria in accordance with regional and international experiences.

Abstract

Media education is receiving great attention in the world due to its importance in protecting the rising generations from media and cultural wars, especially in light of the technological and digital revolutions that have provided a suitable environment for media flow in order to create public opinion and direct it to serve the positions and interests of countries, especially Western countries, which have begun to target the minds and hidden side of societies in order to gain support and backing in plans that seek to dominate and control, and obliterate cultures And eliminating the other in soft ways, and these plans through the media no longer exclude any category. Therefore, in light of these transformations, experts in Algeria call for focusing on media education, and thinking about integrating it as a subject or as cultural activities in the education sector – school – to protect the rising generations from media toxins and reach a national strategy that teaches the rising generations how to deal with the media to preserve the national personality and identityTo confront various intrusions and target the creation of national public opinion...By taking advantage of regional and international warfare.

Through this study, we aim to highlight the role of education on the media, and to introduce media teaching as a subject or measure into school pedagogical curricula to form a kind of immunity for future public opinion – students - future generations from media wars, and to reduce their negative repercussions and move from being influenced to being influenced by exploiting the various experiences that many countries have gone through.

We have reached results that contribute to the necessity of correcting the delay in teaching media education, given its role in enabling rising generations to know the backgrounds of the media, its goals, the nature of national identity and personality, and to confront the conspiracies that come through the media.

To conduct this exploratory study, we followed the descriptive approach by using the interview tool with a sample of university professors specializing in media and communication sciences at the University of Medea in Algeria to evaluate the reality of media education in Algeria, and the experts' view to establish a strategy to address the delay in this aspectIn light of regional and international transformations, by reaching a kind of comparison to highlight the importance of education in the media and investing in educational media as a kind of achieving integration in the context of serving society and protecting future public opinion from media wars and communication technologies, and this is in the application aspect