The role of artificial intelligence applications in improving the quality of research production in media studies

Abstract

Abstract:

This study aims to explore the role of artificial intelligence (AI) applications in enhancing the quality of research output in media studies, by analyzing the extent of their adoption and identifying the most widely used tools among researchers. The study was based on a random sample of 100 participants, including postgraduate students and specialists in media research, to ensure comprehensive representation of different related fields. Data were collected through a well-structured questionnaire consisting of 38 items distributed across three main dimensions: demographic characteristics, the use of AI tools in media research, and the ethical challenges associated with their application.

The findings revealed that the most commonly used tools were ChatGPT and Semantic Scholar, due to their role in facilitating access to information and verifying data accuracy. Results also indicated that 82% of respondents believe AI significantly accelerates the completion of research compared to traditional methods, highlighting its importance in improving academic efficiency and expediting data processing and analysis. Furthermore, the study emphasized that AI serves as a supportive and complementary tool for researchers, but it cannot replace critical thinking and academic interpretation, which remain central to the research process.